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Showing posts from February, 2017

Travel Diaries Night 4 & Day 6: A Hurried Farewell

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Arriving in Jodhpur was like walking into a cute little thriller novel.

The lashing of rain continued, punctuated by thunder and lightning. We arrived at around 8 pm, and to the chagrin of taxi drivers outside the station, discovered that our hotel was located at walking distance from the station. That was the last pleasant surprise that night. Of course, surprises never stopped after that, but they weren’t pleasant. (or were they?)

The hotel looked nothing like its picture on the booking website. It was a derelict building located at the end of a narrow by-lane where not a single street lamp was functioning. As opposed to the smart, polite receptionists we had encountered at other hotels, the desk here was occupied by a lanky, dark man who had little slits of brown eyes.

“Your room is on third floor. We have no lift, no bellboy.” he barked in a gruff voice. Upon asking about food, he curtly informed that the hotel did not even have its own restaurant, and walked out into the night tow…

Travel Diaries Day 4: Tinkering Around the Edges

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Train journeys are enjoyable once you resolve the dilemma of whether to concentrate on the book in your hand or on the view outside the window. However, that was not the dilemma I battled onboard the Marudhar Express from Jaipur to Jodhpur on day 4 of the Rajasthan tour.

“We need a broader concept” I said to Il Sognatore, the dreamer who also had the ability to execute his dreams.  While toying with the vague concept of giving people positive news, we stumbled upon many websites (The Better India deserves a mention) that do exactly that, and immediately let go of that idea.

At this point, the talk shifted to content in general –web serieses or videos, spoofs  that offered a unique take on the Indian society, and the like. Here, there was an interesting place for product positioning.

As opposed to the mainstream media, there are no censors on the Internet. As a result, a lot of bold, and sometimes a little offensive content is broadcast. There is content which is provocative, designed…